Examining the design-it-yourself revolution

Personalization has impacted every type of consumer product—from cars to diamond rings.

Enabling self-expression, leads to a deeper and more intimate connection with brands, which is the basis for emotional branding. No matter how entertaining ads can be, they are extraordinarily less powerful and engaging than giving customers the ability to co-create the things they buy.

Design-it-yourself for millennials

With $200 billion in spending power, the millennial market segment is the Holy Grail for brands. However, this group is difficult to profile, as they’re not a one-size- fits-all generation. Due to the proliferation of social media, and the ability to share and “like,” styles and trends change more rapidly than ever before…

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